Blocks known trackers
Stops thousands of known tracking scripts and pixels from loading, using widely used public filter lists.
Free for Chrome and Edge
Block the hidden trackers that retailers can use to inflate your prices.
Some retailers use your personal data to set the prices you see. TraceBlocker is a lightweight browser extension that blocks known tracking scripts as you shop, so they collect less about you.
Add to Chrome for Free- Tracker blocking is free, always
- Runs on your device. We never see your browsing
- Ad blocking free for 7 days, no card needed
How it works
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Add in seconds
Install TraceBlocker in your browser. It's free and requires no account to start.
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Shop as usual
Shop your favorite sites while TraceBlocker silently blocks trackers in the background as pages load.
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You're in control
Open TraceBlocker to see how many trackers and ads it blocked, or pause it on any site in one click.
What TraceBlocker does
Works on your device
Blocking happens in your browser. TraceBlocker never sends us the pages you visit.
Premium blocks web and video ads
Upgrade to block ads on articles and video sites.
Surveillance pricing, in plain terms
Online prices aren't always the same for everyone. Here's what's on the record as of September 2026.
Stores can watch how you shop
In January 2025, the FTC reported that shopping behavior, from mouse movements to items left in a cart,
"can be tracked and used by retailers to tailor consumer pricing."
Source: FTC, January 17, 2025
States are stepping in
New York requires businesses to tell New York shoppers when an algorithm used their personal data to set a price. Maryland, Connecticut and New Jersey have passed laws restricting prices set with personal data, taking effect between October 2026 and August 2027.
Sources: New York, Maryland, Connecticut, New Jersey
Trackers are one way data gets collected
Tracking scripts and pixels on the sites you visit record what you do and can pass it along to ad networks and data brokers. Blocking them limits what gets collected about you.
Pricing
Install free. Nothing to choose today.
Tracker blocking is free. You also get 7 days of Premium ad blocking, with no credit card required.
Free
Block hidden trackers used for surveillance pricing.
$0forever
Yours after the trial. Nothing to cancel.
- Blocks known trackers and tracking pixels
- Limits what trackers collect about you as you shop
- Works on your device and never sends us your browsing
- See how many trackers are blocked on every page
- Pause on any site with one click
Premium
Included for 7 daysAdvanced ad blocking.
$29/year
$2.42/month, billed yearly
$5/month
Billed monthly
Everything in Free, plus:
- Blocks web and video ads
- Blocks popup ads
- Removes empty spaces left by blocked ads
How the free trial works
- Install freeNo account and no card needed.
- Get 7 days of PremiumAds are blocked too, from the start.
- Then you're on FreeNothing to cancel. Upgrade only if you want to keep blocking ads.
- No card needed
- The trial ends on its own
- No surprise charges
Prices in US dollars, plus applicable tax. Cancel online anytime. Full refund within 30 days of your first payment.
Questions
Will TraceBlocker lower the prices I see?
We can't promise that. Some stores use personal data to set prices, and trackers are one way that data gets collected. TraceBlocker blocks known trackers, which limits what gets collected about you as you browse. However, it cannot stop stores from using data they already have tied to your existing store accounts, order history, or loyalty cards. Because retail pricing algorithms change constantly and vary by user, we cannot guarantee a specific discount. TraceBlocker provides a privacy baseline to help deter targeted surging, but your final checkout price ultimately depends on the retailer.
What's the difference between Free and Premium?
Free blocks known trackers. Premium also blocks ads, for $29 a year or $5 a month. Every new install gets Premium free for 7 days, no card needed. When the trial ends, ad blocking turns off unless you upgrade, and tracker blocking keeps working.
Which browsers and devices does it work on?
Chrome and Microsoft Edge on desktop computers. It doesn't work on phones yet.
What data do you collect?
The extension blocks trackers on your device and never sends us your browsing. If you give us your email address for the newsletter discount, we use it to send you TraceBlocker news and offers, and you can unsubscribe anytime. If you upgrade to Premium, our payment processor, Stripe, handles your card details, and we only receive your email address and subscription status. This website counts visits and clicks without cookies or any ID stored in your browser, and it has no ad trackers or scripts from other companies. We don't sell your data. Read the privacy policy.
How do I cancel Premium?
Online, from your account, anytime. No phone call or email needed.